The Pink Valor Team

Pink Valor is founder-led and built by a team with different strengths across strategy, content, social media, outreach, creator partnerships, and execution.

Founder + Creative Strategist

Ceci Hendrickson

Ceci leads the strategy, storytelling, ideas, and creative direction behind Pink Valor. She works closely with women to shape ideas, strengthen personal brands, rethink offers, plan launches, and find new ways to create income and opportunity from what they already know, create, or have built.

Her perspective comes from doing the work herself, growing her personal brand, building Pink Valor, hosting her podcast, and other media opportunities.

Content Manager

Sandy

Sandy oversees content with a sharp creative eye and a strong sense of what makes something feel polished, elevated, and worth stopping for. From editing and content flow to the details behind each piece, she helps shape the visual side of Pink Valor and our client work.

Social Media Manager

Veronica

Veronica helps keep our client brands moving day to day, managing social media with a strong eye for consistency, content flow, and what needs attention next. She also supports content planning and research, helping make sure ideas turn into a thoughtful, well-managed presence across each account.

Executive Assistant + Email Coordinator

Caitlin

Caity helps keep Pink Valor organized behind the scenes through email coordination, scheduling, client communication, and creator outreach. She also supports partnership follow-up and the moving pieces that keep conversations and opportunities moving.